KORE provides the most comprehensive M2M data services with the best natively provisioned global connectivity in the marketplace
By: Malik Shahzaib
Vice President & GM
Kore Wireless Asia Pacific
Malik Shahzaib, Editor of Expert Technology Review (ETR), recently had a chance to chat with Shane Murphy at the side lines of CommunicAsia2014. Shane is Vice President and General Manager of KORE Wireless in Asia-Pacific. Shane is an accomplished business strategist and development executive with extensive experience in mobile communications, commercial two way radio and M2M. Shane is also an advocate of real time solutions and product development available to the industry. Before joining KORE Shane established his leadership in the mobile data and communications field, with managerial roles as Managing Director of MACH Communications and General Manager of Vodafone South Australia.
MACH Communications was established in 2006 as the first Australian specialist in providing wireless M2M communications. In 2011, MACH Communications was acquired by KORE Wireless Group to respond to the demands of the rapidly expanding global market for M2M solutions.
As General Manager of Vodafone South Australia for over 6 years, Shane led substantial business growth whilst overseeing the footprint of 3G technology into regional South Australia.
Shane’s M2M strategy is very much focused on the development of the industry and the growth of KORE Wireless. The value, impact and opportunity that M2M technology brings to business and everyday life are subjects which Shane is keen to explore and to develop commentary and industry discussion on.
As a leader in this fast growing technological sector, Shane has a special interest in furthering the future of M2M, and developing knowledge on how the industry can drive and generate business growth for industries within Australia and globally.
The M2M explosion is something that business is just seeing the start of. The opportunity to push the boundaries of the science and development of the technology and its many uses are limitless – a journey Shane is keen to support, expand and create.
Shahzaib: How would you describe KORE Wireless in your words?
Shane: KORE Wireless is the world’s largest wireless network provider specializing exclusively on the rapidly expanding global M2M communications market. Providing unified control and management for cellular and satellite network service delivery in more than 180 countries worldwide, KORE Wireless empowers its application, hardware and wireless operator partners to efficiently deliver M2M solutions for connected devices across the globe. M2M applications in industries as diverse as healthcare, utilities, enterprise IT, transaction processing and fleet management rely on the KORE Wireless network to deliver operational efficiencies and cost-savings. KORE Wireless offers a range of technologies — including GSM, HSPA, CDMA EV-DO and LTE, as well as satellite services — that ensure the greatest possible reliability and coverage.
Shahzaib: Please tell us about your Service Quality and Customer Satisfaction level?
Shane: KORE provides the most comprehensive M2M data services with the best natively provisioned global connectivity in the marketplace. KORE has the largest, most comprehensive global M2M network service footprint including GSM and CDMA and via our partnership with Iridium and Inmarsat, truly global satellite connectivity. All of our services are managed through a single online portal and guaranteed through the use of dual redundant data centre connections in multiple locations in North America and Australia.
Shahzaib: How would you distinguish KORE from others in terms of customer and technical support?
Shane: At KORE Wireless there is a dedicated team of experts with a sole focus on M2M services and delivery excellence. KORE has distinguished itself in terms of our customer and technical support, providing service level metrics including a technical escalation process for expediting and resolving all service delivery related issues. KORE Wireless has recently been awarded the CeBIT Australia Business Award for Service Distinction, highlighting this focus on delivery the best possible customer service.
Multiple, redundant connections between KORE and our carrier partners’ networks, assure network reliability and automatic fail-over. If the connection between KORE and any of its carrier partners change, KORE handles them transparently and without any customer interaction – saving customers from expensive maintenance requirements.
KORE is a consultative partner with the experience to help get customers to market quickly and effectively, including expediting device approvals for new devices in the M2M marketplace.
KORE doesn’t compete with customers by selling hardware or applications/solutions to the market. KORE is a single, comprehensive business management platform delivering the operational efficiencies and cost controls required to deliver the lowest total cost of ownership.
Shahzaib: Can you please elaborate on the historical perspectives of KORE Wireless?
Shane: KORE Wireless was formed in 2003 in Toronto, Canada. While we are headquartered there, the majority of our sales activity in North America comes from our US head office in Alpharetta, Georgia. KORE expanded into Asia Pacific in 2011 when they purchased Mach Communications. The company now manages sales and operations for Asia-Pacific from the office in Melbourne, Australia with a sales office in Singapore and a regional partner based in Tokyo, Japan. KORE is a privately held company, and we are proud to say we’ve had an average of 30% annual growth each year.
Shahzaib: We take this is your forth appearance in CommunicAsia; what got you interested in exhibiting and is it up to what you had expected?
Shane: KORE Wireless has a number of strong partnerships in the Asian market and this is an area that we see continuing to strengthen in the coming years. CommunicAsia is a great opportunity for us to go and showcase how our customers and partners can do business on a global scale using the KORE M2M network and how we can deliver for those wanting to develop devices and provide services in Asia.
Our exposure to a broad spectrum of m2m technology globally provides us with the perfect opportunity to showcase and expand on the capabilities and innovation behind this complex industry, in a rapidly changing market. The market in Asia understands the power of machine to machine technology and is already making strong moves forward to compete and potentially overtake Europe and North America. CommunicAsia is the ultimate platform in South East Asia for our space and one that KORE is proud to be a part of. It is still hard to find a show with a larger base of operators and service providers across satellite and cellular anywhere in Asia.
This is our fourth year exhibiting at CommunicAsia so KORE is still only a small part of the shows 25 year lineage. This year was a little different for us at KORE as we were far more involved with the show, as we also participated in the conference aspect of the show, rather than just exhibiting. I had the honor to give the opening address for The Internet of Things and M2M conference as well as my colleague Jeff Stark who was invited to participate in a panel discussion with IoT experts from SAP, Ericsson and Huawei as they discussed the business benefits for IoT and M2M.
Shahzaib: Please tell us a bit about your participation in the new feature of CommunicAsia2014 “Studio NXT”.
Shane: This new addition to CommunicAsia this year, labelled Studio NXT, focused on promoting Connected Services, Workforce and Smart City initiatives. KORE presented a case study provided by Intelink which focused on using LED Street Lights at the sensor hub for the Smart City.
Shahzaib: KORE added broadband satellite network services from Inmarsat, the leading provider of global mobile satellite communications services, to the KORE Global Connect™ network portfolio. How would you describe that?
Shane: We added broadband satellite network services from Inmarsat, the leading provider of global mobile satellite communications services, to the KORE Global Connect™ network portfolio. The new offering is designed to meet demand for rich data M2M applications that also require uninterrupted network linkage across land, sea and air.
As M2M services move up the enterprise value chain, M2M users are looking to capture greater volumes of physical data from the most remote regions on Earth. In fact, the act of connecting isolated or inaccessible smart meters, or controlling expensive assets and natural resources in environmental control segments often requires devices that are located out of reach of today’s cellular networks. Yet, integrating data to and from these locations is an important extension of the M2M footprint.
For example, jet engine monitoring systems need ‘always-on’ connectivity to transmit continuous operational data from 35,000 feet. Similarly, within the mHealth market especially within developing nations, doctors and healthcare organizations require transmission of larger and larger packets of medical data from very remote field offices.
We have witnessed a growing sub-set of global applications coming online that require more robust data packet delivery. Gone are the days where an asset merely needed to tell the home office that it was ‘present’ and ‘functioning properly.’ In our efforts toward continuous improvement and upholding the pledge to make M2M work better for our customers and partners, we are excited to integrate Inmarsat broadband satellite services to the Global Connect technology portfolio.
Inmarsat delivers a reliable, two-way IP data service for long-term management of dispersed devices and assets. It transmits data using BGAN Standard IP at a rate of up to 448kbps with a low latency from 800 milliseconds, assuring real-time visibility of critical data.
Shahzaib: M2M communication applications and scenarios will continue growing and lead the way to new use and business cases. So what will be your main focus and strategy going forward?
Shane: KOREs strategy remains the same. We work with and alongside application and hardware developers to embed our products in theirs and bring them to market as quickly as possible. As we see a trend from b2b applications (basically what we tend to call m2m) to b2c products (the main focus of IoT) this will be even more important because it is simply not cost effective to deal directly with individual users. It will also see us looking at other ways of packaging and bundling the communications access that KORE offers.
Shahzaib: Due to the nature of M2M scenarios new security threats will emerge so special emphasis in new requirements for security need to be addressed by the whole M2M ecosystem. What do you think about that and what are your strategies?
Shane: Let’s separate security and privacy. Security is application specific and recites to the integrity of your data. Most app developers will use encryption and other techniques to keep their data secure. KORE offers a range of VPN products to enhance these security measures as part of its offering. Privacy is another matter altogether and I believe it is becoming highly eroded due to the increased use of social media. It’s not hard to find personal and confidential facts on any particular user of Facebook or Twitter and this will only increase as loT applications begin to rely heavily on social media interaction and links.
Shahzaib: What do you see as the key challenges that KORE Wireless will face during the coming years?
Shane: Looking forward, the key challenge is to keep up to date with industry growth and changing regulations. Truly, the industry is becoming more competitive and it will be our task at KORE to keep ahead of the curve as many of our suppliers come into direct competition with KORE in the marketplace.
Shahzaib: What are the key initiatives taken by the KORE Wireless to contribute towards achieving its goals?
Shane: We invest in our platforms as well as investing in the training of our staff and through our strong emphasis on customer support. KORE is also always looking at innovative ways to bring its services to market with partners already involved with us. As a globally focused company we will work to extend our global physical reach – we already have the best combined coverage options across the world because we have a number of carrier partners with whom we work, not just one and we will continue to seek out and work with relevant partners in each region to improve performance.