We seek to fundamentally change the way organizations approach business process automation and customer communications
Co-Founder & Executive Director Intelledox
Malik Shahzaib, Editor of Expert Technology Review (ETR), recently had a chance to chat with Michelle Melbourne, Co-Founder and Executive Director of Intelledox at the side lines of CommunicAsia2014. Michelle is a graduate of the Australian National University (BSc Psych) and a graduate of the Australian Institute of Company Directors. She has over 23 years of international and Australian business experience and is an active leader in the technology and innovation community.
She is Co-Founder and Executive Director of Intelledox, a leading Australian software company with its HQ and roots in Canberra. She has worked in a long term business partnership with her husband and CEO Phil Williamson to create a ‘giant beater’ technology; collaborating and competing with some of the biggest technology companies in the world such as Microsoft, Accenture, IBM and Adobe. Their ‘Infiniti’ platform digitalises manual paper based processes such as an online home loan application process: from handling the data collection, to workflow and decision analysis, through to production of multichannel output. The company has secured dozens of blue chip banking and government clients around the world and is expanding its export focus with offices in Toronto, Singapore and New York. Michelle has played a pivotal role in a number of outcomes for the ACT ICT industry including the foundation of the CollabIT ACT cluster, the establishment of the ACT branch of the Australian Information Industry Association and she is a decision maker in the distribution of ACT government innovation grant funding for companies with good ideas.
She is also a past winner in the Telstra and ACT Government’s Businesswoman’s Awards. Michelle is a passionate Canberran and Chairs the Canberra Business Council that works both strategically and tactically to help the private sector to diversify, grow and thrive. She actively promotes the ACT region as an excellent base for new economy businesses to grow from and works with key stakeholders to create a supportive and collaborative environment that will drive positive outcomes across the entire community.
Shahzaib: Please brief us about Intelledox?
Michelle: Intelledox is a fabulous Australian company that takes its software to the world and provides a platform for digitalization of business processes. So in order to have insight into any business process of your organization, whether it is paper based or workflow-based, our technology platform will enable the organizations to put that online so that it could be end to end straight through process. Founded in 1992 and headquartered in Canberra, Australia, Intelledox has offices in Singapore, New York, London and Toronto, as well as a global partners program.
Shahzaib: Could you kindly shed light on your global partners program?
Michelle: Intelledox has global technology partnerships with many of the industry leaders in information management, including: Microsoft, Oracle, and CompuwareFuji Xerox. We work with leading systems integrators to deploy solutions, ensuring that organizations get the best possible results.
Shahzaib: Can you please give us as much information as you can help us clarify your mission and vision?
Michelle: Our mission is to be the global leader in business process automation software and to assist clients to transform customer relationships and maximize business efficiency while minimizing “business as usual” costs. Our vision is to provide game-changing technologies that: challenge the traditional approaches to business process automation; ispute the paradigm that paper-based forms must = web formsdigitalize business processes using smart web forms and document automation; leverage the power of browser-based user interaction to streamline customer communication.
We seek to fundamentally change the way organizations approach business process automation and customer communications.
Shahzaib: What are the key initiatives taken by the Intelledox for achieving its goals?
Michelle: Collaborating with key suppliers in the value chain is critical for us, a very small company that has really innovative products. In order to access the market, we actually need to work through a trial and test approach with the companies to own their trust in a business relationship in the market, and today we proudly announce our Asia Pacific partnership with Fuji Xerox who will be taking our innovations into the Asian market.
The combination of Intelledox’s technologies and Fuji Xerox’s solution offering capability will provide organizations with a comprehensive eform and business transformation solution that expands Fuji Xerox’s fast-growing line-up of Software-as-a-Service (SaaS) products such as Working Folder and SkyDesk. Infiniti provides a solution that transforms how small and medium enterprises (SMEs) as well as governments communicate internally and with customers.
Shahzaib: You are in partnership with Fuji Xerox, how are you seeing this partnership in future?
Michelle. The beautiful irony in our relationship with Fuji Xerox is that they inspired to help their customers go paperless. If you think about it, the whole company history is about printing, so we are helping them transform with the market so that we can help their customers to do more business in the cloud and online, so that all of the business processes need to require a printout at the end or in the middle to enable them actually to keep that digital electronic. And Fuji Xerox has the potential to be that trusted partner in delivering those services.
Shahzaib: Can you please tell us about your goals and expectations for the coming four / five years?
Michelle: We are the next generation technology. We are ready for the cloud. Organizations can put their solutions in the cloud, so it is no longer required to have the expensive applications development cost for applications development projects. They can be up-running very quickly. They don’t have to battle with the IT department to get their business process automated, rather they can be up-running in six weeks in low cost of injury andwith low cost of maintenance, so what we are talking about is the end to end process of automating or digitalizing a business process, for example in the financial services sector there is a deep wealth of compliance and regulatory processes that financial services companies around the world need to follow and, therefore, there is a burden on paper work on red tape on compliance in reporting. In coder trial and what What Iintelledox has been able to do is to provide the market with the digital solution, a digital platform to these organizations to do their business better, faster and cheaper.
Shahzaib: What were the key challenges Intelledox faced during last 5 years?
Michelle: The biggest challenge is innovation, generally six in a hand of small and new company, the pioneers the innovators. So our Our challenge has been to work hard to get the attention of great companies like Fuji Xerox to build the trust and to actually get them to listen and see that this is what the market needs and for them to adapt is a proof that Fuji Xerox is also an innovative company.
Shahzaib: Are you planning to introduce your business into other regions?
Michelle: Yes, it’s a great question. We have already worked with the Qatar University. They use our software to automate a lot of student paper work for students’ admissions and correspondence. We are also in the North American market in a variety of sectors from financial services to manufacturing.
Shahzaib: What is your major target region / geography?
Michelle: Right now, it is Asia Pacific, because of announcement of partnership with Fuji Xerox. So, eighteen countries in this Asian region are our main target area.
Shahzaib: What is the main focus of your strategy?
Michelle: To enable large government organizations and financial services sector to take advantage of latest technologies to help them drive down their cost of doing businesses.
Shahzaib: What is your view on CommunicAsia2014?
Michelle: CommunicAsia2014 has been an amazing launching pad for us. It is the first time we ever been to this event. We are a company from Canberra which is the national capital of Australia. Iit is a beautiful smart city, most people think Sydney or Melbourne is the capital but the capital is Canberra, so I invite everybody to please come to Canberra. It is a Government city / town full with very smart people and it has an amazing amount of innovation going on. Shahzaib: Intelledox is managed to get some major partners on board please tell us how would you did that and what will be your strategy going forward?
Michelle: It’s taken Intelledox many years to develop strong partner relationships with companies including Fuji Xerox, Microsoft, Avanade and Oracle. We have refined our partner strategy over this time and worked tirelessly to ensure that our products consistently deliver outstanding results and significant value to customers. Going forward, we are excited to be working closely with partners such as Fuji Xerox to help more people around the world to digitalize their business processes.
Shahzaib: What key trends are making impact on your future business strategy
Michelle: Part of my job is to stay on top of industry trends and technology developments to ensure that Intelledox’s competitive edge is maintained. Our team has a strong understanding of where IT is heading and is always on the lookout for the next innovative tool that can help us do business more effectively. Key trends impacting Intelledox’s future business strategy include cloud, mobile and software as a service (SaaS). We expect the market to continue to demand products and services that can be used anywhere, at any time, and accessed from any device.
We’ve seen demand for cloud products and services increase rapidly, and expect this to continue as consumers embrace the internet of things and connect to data and systems on the go.